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Choosing the Right Name for Effective Web Site Branding

Web Site Branding is important for search engine optimization ranking. This will help in driving high quality, genuine traffic towards your web site, increasing its popularity. All this may sound simple but it is important to think of a simple yet memorable name for your web site. Your priority is to make sure that people remember your name in the market. Keeping your site's name to the point and short will aid people in remembering it better. Before buying your domain name, you should decide on the theme of your web site. Know your target market and the niche that you want to specialize in. only then decide on the URL and the design of your web site. Keyword research is another important activity for branding your web site. Decide on at least six different keywords that are related to the theme of your business. After shortlisting the best ones, try different combinations to fabricate the perfect domain name. Your name should give a clear and precise idea about what your web site ...

Web Site Branding – Why is it so Important

Web site branding is essential for improving search engine optimization ranking. Without a strategically planned brand strategy, a company has to struggle to survive in the cut throat competition of online marketing. If your business does not have a strong online identity, it gets very difficult to establish your brand name, which in turn will harm customer relationships and loyalty. A brand typically communicates everything to the public about a company. Everything about the nature of business, products and services offered are all conveyed directly. If a brand is successful enough, it should be able to do all of this instantly. Nowadays, both consumers and business owners are taking to the Internet. This implies that companies will have to invest more into thinking how to promote their brand in a creative fashion. With the removal of geographical limits and the boom in marketing has increased the level of competition for businesses in the Internet arena. Web site branding is extremel...