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Showing posts from December, 2010

Mistakes to Avoid during Article Submission

There are many reasons for why you would want to submit articles to various online directories. If you fail to submit your articles correctly, then you’re just wasting your own time. Submitting your articles to directories is a great way to attract more traffic to your site and to establish yourself as an industry expert. However, here are a few mistakes that should be avoided: 1.Never forget why you are submitting articles: Most people think that the reason behind writing the articles is the same as the reason behind promoting them. There are 3 basic benefits to article writing: promotion, branding and lead generation. However, submitting your articles to directories is only for branding purposes and to attract more visitors to your site. So, always write your articles keeping the reader in mind. Keep your articles informative and do not ever mislead readers. 2.Fail to Utilize the Opportunities for promoting your Articles: Articles generate many additional links back to your site so i

Choosing the Right Name for Effective Web Site Branding

Web Site Branding is important for search engine optimization ranking. This will help in driving high quality, genuine traffic towards your web site, increasing its popularity. All this may sound simple but it is important to think of a simple yet memorable name for your web site. Your priority is to make sure that people remember your name in the market. Keeping your site's name to the point and short will aid people in remembering it better. Before buying your domain name, you should decide on the theme of your web site. Know your target market and the niche that you want to specialize in. only then decide on the URL and the design of your web site. Keyword research is another important activity for branding your web site. Decide on at least six different keywords that are related to the theme of your business. After shortlisting the best ones, try different combinations to fabricate the perfect domain name. Your name should give a clear and precise idea about what your web site

What Questions to Ask your Local SEO Consultant

If you’re planning on hiring an SEO consultant to take care of your website and to improve its overall performance, then you need to ask him a few questions before you sign a contract. Some of the questions you can ask are: 1.Ask the Consultant how he goes about doing what he does: SEO is not a magic trick. It consists of a long list of techniques, of which some work better than the others. Your SEO consultant should be able to tell you what strategies he is going to use to improve your website rankings. Do this to make sure he is not using any spammy technique that could harm your business. If he doesn’t answer this question, then don’t hire him. 2.What techniques is he going to use to make you successful: Although it takes time for SEO to get into the groove, your consultant should ideally make a list of tactics that he plans on using to make you successful. 3.What sets the SEO consultant apart from the others: Ideally you shouldn’t look out for someone who claims to get you instant