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Showing posts from November, 2010

Web Site Branding – Why is it so Important

Web site branding is essential for improving search engine optimization ranking. Without a strategically planned brand strategy, a company has to struggle to survive in the cut throat competition of online marketing. If your business does not have a strong online identity, it gets very difficult to establish your brand name, which in turn will harm customer relationships and loyalty. A brand typically communicates everything to the public about a company. Everything about the nature of business, products and services offered are all conveyed directly. If a brand is successful enough, it should be able to do all of this instantly. Nowadays, both consumers and business owners are taking to the Internet. This implies that companies will have to invest more into thinking how to promote their brand in a creative fashion. With the removal of geographical limits and the boom in marketing has increased the level of competition for businesses in the Internet arena. Web site branding is extremel

Website Link Building If Done Right Can Give Many Advantages

Manual website link building has always given more benefits than losses to people utilizing it. In fact there is no SEO without website link building strategy and the success of a SEO campaign depends on how well you perform your link building process. Manual link building is a long process which cannot be mastered overnight and it takes a lot of hard work and dedication to get the hang of it. If people are blaming their site’s low ranking due to their link building, it shows their inadequate expertise in it. Link building when done right can bring a lot of benefits to the site. Today, there are so many link building service providers, most of whom don’t have a clue of the search engine guidelines. They wrongly apply some unauthorized steps, get a penalty and blame the strategy of not working. Building links from niche sites is always a challenge and getting one quality link successfully has to undergo a lot of procedures. No amateurs can successfully implement link building strategies