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Showing posts from October, 2010

Website Branding - Some tasks Just need to be handled by Professionals

If you want to open a small online business venture, don't be put off by the thousands of suggestions and tips. Yes! Almost every site on the Internet thinks that they have the key to success. Unfortunately, only a hand few of sources have the perfect idea on how to go about marketing and branding your company. One can't deny the fact that we all take pride in 'Do It Yourself' tasks like carpeting, typing, car repairs etc. Unfortunately, many small time business owners try to implement their unpolished skills, even on complex tasks such as website branding and development. The primary reason for this is that they are under an impression that since it’s a small scale site they can save a ton of time and money, by completing these tasks on their own. Earlier web owners would hand over their website branding concepts to professional companies, but when they would fail to get their desired, unrealistic results, within a short span of time, they would immediately back off. T

How to Connect with your Online Target Market

Connecting with your online target market is the best way to boost your business, and THE best marketing strategy ever! Isung the Internet medium to reach out to your target customers is a great tactic, and delivers extremely promising results. However, it is important to note that simply writing a blog or an article and creating a Facebook account doesn't mean you are reaching out to your target customers. So, stop wasting time and money, and instead, focus on creating an online presence that works wonders for you. 1.Find out where your potential customers hang out: Find out what website your potential customers website, what magazines they read, are they male or female, what age group do they belong to, what is their approximate income status, etc. These are some of the points you should note down, as it helps you gauge your customers likes and dislikes. Creating an online presence is not only about being cool and having a great website, its about getting into the minds of your c