Why Search Engine Ranking And Placement Is Important

• Almost 90% of traffic to most web sites is found by search engine or directory.

• According to studies done, search engines and directories gives better results than other forms of online advertising.

• Anyone who search for your web site using search engine or directory is a potential customer because they have most probably decided before searching your web site.

• Search engines are the main interface between people using the Web and websites. So if you are not in the top 30 rankings when someone search for a keyword that tells about your service or product that ought to bring your site up, then you are really invisible on the Web.

• Search engines are the only tools by which someone can search the Web.

• More than 90% of web users make use of search engines to transverse the web. The top 30 results of search engines in any keyword get over 90% of search traffic.

• The challenge is that there are many people who are designing sites without considering how they will be considered by the search engines. There are many other things that people can do which will prevent their websites from being able to be indexed by the major search engines. Your website is only useful if people use it.

• About 85% of all Internet user sessions involve browsing at a search engine. Your search engine ranking decide a major part of your site traffic

• Major search engines will get more distinct visitors than almost any other Web site.